Your Content Strategy Guide: The ‘Less is More’ Approach

Written By: Zoe Christodoulides

Content Marketing

You’ve no doubt heard it over and over again: content is King nowadays! The content you share across your company’s social media channels needs to be clever, attention grabbing and it needs to make people connect with your brand and become loyal followers.

But good content, doesn’t mean going overboard with irrelevant information and it certainly doesn’t mean that you need to be aggressively posting multiple times per day to make yourselves heard.

On the contrary, the content you post needs to be inspiring, original, and make you stand out from the crowd. Action Digital gives you the lowdown on how to give your content marketing strategy just the boost it needs to drive more shares, reach as many people and attract more traffic.

 

Your Content Strategy Guide: The ‘Less is More’ Approach

You’ve no doubt heard it over and over again: content is King nowadays! The content you share across your company’s social media channels needs to be clever, attention grabbing and it needs to make people connect with your brand and become loyal followers.

But good content, doesn’t mean going overboard with irrelevant information and it certainly doesn’t mean that you need to be aggressively posting multiple times per day to make yourselves heard.

On the contrary, the content you post needs to be inspiring, original, and make you stand out from the crowd. Action Digital gives you the lowdown on how to give your content marketing strategy just the boost it needs to drive more shares, reach as many people and attract more traffic.

 

Go easy on the amount you post

We’re not telling you that it’s not important to share regular content across your company’s social media channels – be that Facebook, Instagram, Twitter or LinkedIn – but what we are saying, is that it’s imperative to focus on the quality of your content instead of a constant stream of posts that fundamentally don’t say very much. You don’t want to tire your audience; you want to make them inspired by what you have to say!

 

Make your content valuable by sharing your expertise

It’s a competitive world out there and the digital market is brimming with companies that have a great social media strategy. Your role is to figure out how you will differentiate yourselves! The most important thing to do is become experts in your industry, sharing valuable knowledge with your followers with evidence-based content that can take on an authoritative tone.

Share statistics on trending topics, shed light on relevant research, include ‘how-to’ posts if they are relevant, share infographics, original research conducted by your company, case studies and great imagery that ties in with your brand and line of work. Referenceable content is also valuable, as you link back to other voices of authority in your field.

 

Focus on the right outreach, not just any outreach

You might be creating great content, but you really won’t be achieving very much without a wide outreach! You’ve got to focus on getting your content read by as many people as possible, but they need to be the right people.

Once you’ve decided on your target audience, you can’t just sit back and let it all happen organically- you’ve got to make sure that your content reaches them. Working with influencers in your specific field is a great way of doing this as is boosting /advertising your content on your social media channels with a targeted audience in mind.

 

Long form content

The idea of ‘long form’ content may be confusing to some of you when we’re talking about the ‘less is more’ approach. But the point here, is that you post less times while focusing on a few in-depth posts linking to blogs on your site (over 1500 words) that shed light on research that you have spent a considerable amount of time crafting.

Investing in your content will make it valuable and far more sharable. Obviously, this all depends on the size of your business and the time and resources you can dedicate to such an endeavour, but if you do have a large enough business with content writers to take this on, you’ll certainly reap the benefits. And remember, the more time you spend on promotion of your finely crafted post, the more leads you’re likely to generate.

 

Action Digital specializes in creating the right content for the right audience. Contact us now so we can help you create the best strategies for your social media campaigns.