5 Reasons why Retargeting is Important for increasing your conversions
November 3, 2015
November 3, 2015
Every business wants to win back the website visitors who didn’t convert from the first time. Retargeting, or remarketing as it is also known, is one way that companies can re-attract bounced traffic after it leaves their site. So what is retargeting and why is it important? Retargeting is a very precise type of online advertising that specifically targets visitors who have clicked away from a website before converting. The tool manages this by using cookie-based technology to follow and stay in front of previous site visitors. Why is retargeting important?
There are different ways that companies can use retargeting and like many advertising tools, it has its risks and pitfalls. But don’t worry, Action Digital’s team of experts can help you with all your retargeting needs, so get in touch with us today to start targeting those non converting visitors now.