Why your website is the most powerful communications and marketing tool

Written By: Action Digital

Marketing

Today the Internet is the first place most people go when looking for a new product or service. Online research has become an integral part of the buying process; and the look, feel, sound and efficiency of a businesses’ online portal have become key factors influencing the decision making.

Your website is the most powerful communications and marketing tool available to your business. It can act as your 24 hour sales team, your front desk, your marketing department and a globally accessible place to tell the world what you are all about.

Here are five of the main reasons why your website should be one of the most important investments you make in your business.

Your Website is a Reflection of Your Image as a Business

Your website is your digital shop front. It is the first place potential clients or customers will go to make their judgement about you and your business. If the user interface is modern, professional and makes a good first impression, these visitors will be more likely to convert. If it looks home-built and amateur, that is how they will perceive your business.

Your Website is a Way to Sell Online

Restricting your sales potential to office hours limits your businesses’ earning capacity. With a successful and efficient website, you provide consumers with 24 hour access to your products or services. This also opens up your business to a global network of potential clients enabling you to generate more sales and conversion rates.

Your Website Can Help You Stay on Top of Competition

Today the chances that your business is completely unique are very unlikely. One sure way to make headway with your competitors is to have a website that is modern, mobile friendly, fast, efficient and optimised to help people find you easier. A website can also help you communicate your message further even when your customers leave your website through remarketing and other reminders.

Your Website is a Marketing Platform

A good website provides new ways for you to communicate, allowing you convey the image you want for your business. Your online portal can help give the impression that your company is bigger and more successful than it actually is. It also acts as an immediate way to promote news and offers to an international audience. By thinking outside the box in terms of your website, you can use this platform as a way to build an integrated and successful comms strategy.

Your Website is Allows Clients to Contact You

Simply put, your website is not only a visual representation of your products or services; it is also one of the most convenient means for your clients to get in contact with you. Whether you use an online form, social media icons or just include contact information, the ability to get in touch with you directly will help build a relationship with your clients and increasing their trust in you.

At Action Digital we have a highly-experienced team of experts on hand to help you with all of your website needs. If you are ready to make your website stand out from the crowd and help you to grow your business get in touch with us today.