5 Reasons Why Your Website should be Mobile Responsive
November 16, 2015
November 16, 2015
In this modern digital day and age, it is increasingly hard not to notice the significant propensity of global smartphone usage. With more than half of the world’s internet users now preferring to access the web from their mobile devices, not having a mobile responsive website is no longer a viable option if you want your business to succeed and your reputation to remain intact. Responsive Web design is a front-end development process that provides an optimal viewing experience by automatically reformatting content and design to the screen size. Here are Action Digital’s top five reasons why you need to make your site mobile responsive now!
We have now long past the tipping point where smartphone usage overtook desktop in terms of internet access. Close to 2 billion people worldwide access the web from their mobile devices and this figure is only set to grow in the coming years. With more consumers using their phones to search, buy, share and read online, it is now more important than ever to make sure your businesses website is mobile responsive.
Leading on from the previous point, with increasing numbers of consumers using mobile devices to access the web, having a responsive website will make users more likely to stay on your page and convert. In today’s fast paced world, websites have less than four seconds to engage a user before they click away so welcoming them with a positive experience is a must. If you don’t want potential customer to go use your competitors instead of you, make your website efficient for mobile use and increase the likelihood of them staying with you for their purchase.
Google have gone on record stating that they prefer mobile responsive website designs over separate mobile-template sites. In fact, the search engine now goes as far as penalising sites which don’t work on mobiles meaning your site will rank much higher is you use one single URL. What does this mean for your brand? Well without a mobile friendly site, your prospective clients will be less likely to find you in a search meaning a loss of potential business and revenue for your brand.
Optimising your website for mobile use is one of the most forward-thinking and beneficial investments you can make for your business because although the world of devices is evolving at an increasingly fast pace, regardless of the varying screen sizes, a responsive site will adapt to fit all screens for clear viewing.
Instead of wasting time, energy and money on building, managing and maintaining two separate platforms, having one site that is compatible across all devices is a highly cost-effective option. On top of this, with mobile users proven to buy more online, the subsequent rise in sales will further increase your company’s revenue. If your business has yet to jump on the mobile responsive bandwagon and you are ready to reap the rewards of optimising for mobile devices, get in touch with our team of digital experts today to discuss how we can help you achieve your mobile goals.