Five Key Ways to Make your Business Website Memorable
April 6, 2016
Written by: Action Digital
Nowadays people have less and less time. Less time to spend browsing the internet seeking out the best service or product provider, less time to read long winded explanations and information, and less time attempting to navigate a site. Add to the increased time limitations, the fact that the global market place is constantly growing and expanding, with new companies coming on line competing for business and consumer attention. For these reasons, making sure your website is memorable has become a key tool in securing some of that thinly spread business. There are many ways of making a memorable website – below are Action Digital’s top five suggestions for a website that will be hard to forget.
First Impressions When it comes to websites, there is nothing more important than making a good first impression, especially in this day and age where there are undoubtedly multiple sites out there selling the same product or service. It typically takes a visitor less than two-tenths of a second to form a first impression of your website, which in turn can determine their view of your company as a whole. According to research carried out by the Missouri University of Science and Technology, the areas that people spend the most time are the company logo, the main navigation menu, the search box, the site’s main image, the written content and the bottom of the page – so making sure these parts of your site are up to scratch, can work wonders on your memorability and conversion rate.
Friendly, Interactive User Experience Usability and ease of navigation are imperative to the success of your website. In this fast-paced era, web users have very little time to spend browsing, so the simpler and more uncomplicated your site is, the friendlier your business will seem and the more likely clients are to stay interested and convert their visit to a business transaction. Interactive features such as a comment section, newsletter subscription, surveys or a social media feed, also help to encourage visitors to stay for longer. Steer clear of any features that confuse or complicate the user experience or force a user to waste time trying to decipher how to make something work.
Striking Visuals and Design The average web user is usually most drawn to the visual or superficial aspects of a website, with visual appeal greatly influencing the user experience, as well as their opinion regarding the usability of the site. Research shows that the design and visual aspects of a site are the most important in creating a good first impression while also having the most significant influence on the user’s trust in your company. Investing in the design of your website is of the utmost importance because essentially it can be the deciding factor between a user staying or going. Try and go for a design that is not too complex and busy and keep important elements such as interface design, layout, typography, font size and colour schemes in mind
Catchy and Meaningful Content The written content of your website should successfully mirror your company’s image, as well as the product or service that you are trying to sell. Visitors appreciate unique personality, character and flair when it comes to content, however the text also needs to be short and sweet, catchy and relevant as people have increasingly less time to spend reading through reams of drivel before finding useful and informative material. If humour is appropriate to your company, it can be an efficient way of creating a bond between your user and your company, however research has found that most visitors are really looking for something useful so make sure your content provides just that.
Speedy Loading Time At the end of the day, a significant portion of website success boils down to the speed that it takes the page to load. According to a recent survey, users want a page to load in under two seconds and a delay can mean you lose a potential customer forever. To make sure your site loads as quickly as possible, and to avoid prompting users to click the back button and find an alternative supplier, make sure that your code is as clutter free and clean as possible, with appropriately sized images. The more complex the site, the slower it will take to load and the more chance you will have of making a memorable first impression.
Thinking of redesigning your company’s website to ensure you stay up-to-date with the latest visual and online trends? Action Digital has a full team of experts at your disposal to help guarantee your website makes its mark on the minds of your customers.