The Living Color Festival is one of Cyprus’ biggest annual electronic dance music (EDM) events, featuring world renowned, food and art from across the region. With the 2018 lineup headlined by critically acclaimed DJ Rehab and featuring other artists from around the globe, such as Will Sparks, Thomas Gold, Ayo & Teo, Jaden Bojsen, WSTD and Ghetto Funk, Living Color relied on Action Digital’s expertise to set up a streamlined website, produce catchy videos and gripping online content for a rigorous social media campaign.
The result was a resounding success. Ticket sales exceeded client expectation mainly driven by Action Digital’s online campaign. Instead of blindly advertising, the company mapped out a detailed promotional campaign that identified the festival’s audience and produced targeted content that would appeal to the respective demographic, constantly urging them to engage. Additionally, Action Digital worked with sponsors to set up competitions that were tailored to the brand.