A Larnaca based international university the University of Central Lancashire, Cyprus (UCLan Cyprus), Re-contacted Action Digital looking for a website redesign that tied in with a number of specific criteria. The website had to look modern, be easy to navigate, fully responsive, display the large number of course options – without being heavy on the eye – and allow for a filtered search of UCLAN’s many undergraduate, postgraduate and short-term courses available.
Action Digital came up with a design that on the one hand would allow for the large number of subject areas to be properly categorized and be easy to navigate and on the other hand be visually pleasing. The expert team decided to give emphasis on pictures and large text boxes so as to not encumber visitors with walls of text. The homepage prominently features a slider that is constantly updated with clients news and events, with the bottom of the page reserved for a search field so visitors can immediately find the course they want. The upper right corner features UCLAN’s social media links while a bell icon notifies visitors for new news items uploaded.
The whole page follows design guidelines provided by UCLAN Cyprus’s Brand book, keeping the color scheme, text font and the branding in general.